Monthly Reporting
It is
IMPORTANT to monitor activity on your site. You need
to know how many visitors you are getting, where they are
spending their time, and what sites they are coming from. By
having performance information, interpreting it, and acting on
it, you maximize the return on investment (ROI) of your site.
For example, with performance information you can take
appropriate steps to increase your audience of new visitors,
or better serve former visitors or customers. Decide on your
goals before you design your site…then use our monthly
reporting plan to
measure how you are meeting your goals once the site is live.
Take action – update content, add sections, promote the site
in other media or on other websites – based on what you
learn. See a sample
- This sample takes
several seconds to load and opens in a new window.
Monthly Reporting
Our Monthly Reporting plan tells you how many visitors accessed your site. You’ll also know the
number of times each page was accessed. This monthly
information is critical to the performance of your site.
Extended Monthly Reporting
With our Extended Monthly Reporting, you receive an
expanded version of the monthly plan. You will now get the
basic statistics as well as many additional details you
can use in your marketing strategy.
You’ll have more information about your site visitors.
You’ll know the number of times each web page was accessed
and how long the visitor remained on your page. You’ll
know the domains visitors came from, how they got there, and
demographics as to where they live. The information in the
report will allow you to put together a clear picture
of who your visitors are and what their interests are on
your site.
You may also use the information to compare to
your offline target audience. Is your online audience what you
expected in terms of characteristics? Is it as large as you
want? What areas are visitors finding of most interest – is it
what you expected or desire?
The reports will help you in a number of marketing
issues. It gives you important information to be used in improving your site
and meeting your goals.
With performance reporting on your website, you
will know the effectiveness of your site: How many
visitors/customers are viewing your site and what's important to
them.
Our Standard, Plus, and Premium Business Hosting plans include Monthly Reporting.
Semi-Annual Analysis and Recommendations
With our Semi-Annual Analysis, we take our extended
reporting one step further. Our marketing team analyzes your
results against goals and provides the all-important
interpretation you need to make sound business decisions.
We have experience in Web marketing – from
technical, artistic, and marketing perspectives. You gain the
benefit of our experience and synergy within our team when we
carefully analyze your site and give you suggestions for
improvement. We can come up with ideas you may not even
realize are possible by having us spend the time to carefully
reflect on your site, using the data generated from it.
Marketing on the Web
You have a powerful tool when you put your business online
with a website.
Think about it. Among other goals, you want your site to
promote your business or organization. Maybe you place ads in
the newspaper or industry publications, or send direct mail,
to tell your target audience about what you are doing. Do you
know who actually reads the ads or mail?
Do you know if they act on what they have read?
As one of our customers said, "With our offline
advertising, we throw an ad out there – and spend a lot of
money on it – and just hope that it sticks. We have no idea.
With our website, we know!"
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