Integrated Media
Steps to a Successful Site

Having a successful site is more than just generating code and waiting for web traffic. Successful sites follow a process like any other marketing tool. We have listed below important steps which will help in the creation and ultimately the success of your web project:

First, set your goals. Decide on your target audience and goals. What type of visitor/customer are you trying to reach and with what message? What do you want them to actually do? (Learn about your company, buy your product online, request a catalog, call you, visit your store, use your online services, etc?)

We suggest you make a list of your target audience, goals, and main message. Use this to guide you as you choose content and measure against results. "See Monthly Reporting for more info on measuring success."

Next, plan the content for your site. What will you provide that is of value? What content is needed to achieve your goals? What will the site look like? Integrated Media can help answer these questions.

Determine the sources of your content – Does the content exist or will it need to be written? Start planning now how often you will want to update the various content sections and who will give you the materials. See Site Updating for ways to do this.

Plan the marketing of your website. How will people learn about your site and be motivated to visit? A site is only successful if it attracts a qualified audience.

Marketing involves two main areas. One area encompasses the activities you will do outside of the site, such as publishing your domain name on all marketing materials, a mailing, or setting up an affiliate program to advertise your company on other sites.

The Second area is the site itself, which can impact the content. You want your site designed so that it has the best chances of being picked up in the search engines. You want people to stay on your site once they find you.

Develop a list of keywords -- 255 characters maximum. We will include these in metatags (what you can't see). You will also want to embed these in the copy on the main page. The search engines pick up metatags and keywords and thus help direct people to your site. Also, we'll need a one-line description (70 characters maximum) to submit to the search engines for when they display your site name. Be sure to include your most important keywords.

Execute your plans. Now it’s time for us to design, build and implement your site according to your goals and plans and for you to start your website marketing activities.

Monitor, update, and adapt. Use the reports generated from our Monthly Reporting to analyze the site’s performance. Update your site’s contents as appropriate. Add new sections or change pages according to your marketing strategy and what you learn in the monthly reporting.

Above all, build your website into your overall business strategy. The site can be of enormous value to you if you remain committed. Providing the opportunity to buy online, supplying your visitors/customers with up-to-date information, and delivering speedy service. We, at Integrated Media, look forward to helping you in this all-important project.

Call us today!  800-736-8481 or email: info@int-media.com